The Non-Traditionalist Traditionalist: Craig Featherstone


Master tailor Craig Featherstone has been tailoring for 25 years and is passionate about preserving the pure bespoke standard in his clothing line.  Consistently refining his technique, meticulous in his craft, and committed to keeping the traditions alive, his tailoring is a cut above the rest, making him a sought-after name in the world of bespoke.

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Interview with Ivy Stanev, Bespoke Aficionado

Ivy: How old were you when you developed an interest in sartorial culture and what was the major formative influence?

Craig: From a very young age I had an interest in clothing, age 8 or 9. I wanted to pick my own clothes and wouldn’t just wear anything my mother gave me. I started customising my own stuff, sewing patches and designs onto ready made pieces. I was a part of the hip hop and breakdancing scene in the early 80s and wanted all the designer gear but didn’t have the money so I would sew things onto my jeans and colour in my trainers. In those days everything was about having your own style and individuality and the only way to achieve that was through customisation. I also spent my summers in Ireland on my grandad’s farm and would watch him in his tailored suits tend to the animals, dig and work. I observed him hand repairing all his own garments and how well constructed and durable they were as they were bespoke. I would definitely say my sartorial interest started from being around him.

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We are celebrating our first anniversary, Featherstone London is one year old today!

This time last year, I took a huge leap of faith, deciding it was time for me to set up my own brand. One year on I can happily say, its the best move I ever made! The main thing I wanted to gain from this was to be able to dedicate my time to each client individually  and to have better work/life balance. Managing my own diary means I can enjoy the time I spend on each garment without having to rush. I can juggle appointments to still allow me to take my son to football every week, enjoy more events and try to fit in the odd round of golf too.

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How to get the best from your bespoke suit and make it last longer

Apologies that I haven’t blogged of late. I have been much busier than anticipated with my new bespoke business Featherstone London so have had to replace my computer for a needle and thread. This post has been brewing for a few months now. I hope you find it interesting, I would love to hear your thoughts and if you liked this post please share it. Craig

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Featherstone London Tweed coming soon!

Araminta Campbell is someone we have been following closely over the last few months. Her ethics, standards, quality and craftsmanship are very much in line with ours. A weaver by trade who uses an artistic approach to her work, developing her own designs taking inspiration from nature using the Scottish landscape, she fuses the old with the new and is making this traditional craft super chic and highly desirable.

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